B2B customer acquisition – Tech – IT – Industry – DACH
Your world is technology. Ours is digital marketing and sales.
Professional digital visibility and customer.
You build robust software, services or machinery. We help you establish a professional digital presence – including a website, LinkedIn, etc. – and attract customers online using Google Ads, sales funnels on your website and a strong LinkedIn profile.
Family-run from Tyrol
DACH specialised
For AT: SME-eligible
AI Optimised
Tech companies, manufacturing companies and IT service providers trust us
Selected clients · supported companies in digital B2B
/ 03 - For whom?
We're not for everyone. For tech companies like yours, we are.
With over 15 years of experience in engineering and clients ranging from mechanical engineering to software, platforms and hardware, we at Lilox have seen it all. We can understand complex mechanics and know how to professionally present offerings digitally and win new customers.
01 / IT & Software
Digital Visibility for IT Service Providers & Tech Companies
Your best advertising to date has been a satisfied customer recommending you. Unfortunately, this cannot be planned. We are building a system that will bring enquiries even when your network is taking a break.
02 / Industry
B2B Marketing for the manufacturing and technical industry
You sell machinery, not pens. Every deal counts, every missed one hurts. We'll put you in front of the right decision-makers, before the competition has even had their coffee.
03 / Startups & Scale-ups
Digital Customer Acquisition for Tech Startups & Scale-ups
As long as every deal goes through the founder, you'll only grow as fast as her calendar. We're building the sales organisation that delivers even when founders are busy with investors, product and the team.
04 — Diagnose
Top technology. No marketing. Guilty?
Digital customer acquisition in B2B rarely fails due to the offering. It fails because the right people don't see it, or at the wrong time. Products that require explanation and long purchase cycles need presence over weeks. A single contact fizzles out. This becomes particularly urgent with a change at the IT leadership, after a funding round, when replacing legacy software, or when recommendations are lacking.
Chief Information Officer
"When a customer has a need, we're often not on their radar.“
Managing Director
"We grow through recommendations. But we no longer want to be dependent on them.“
Managing Director
"Our website is old and isn't generating any enquiries.“
CTO
"We don’t have our own marketing or sales team."
The good thing about it: every single one of these points is solvable.
That's exactly what we're here for.
// 05 — The Idea
Better five right customers
than a thousand dead leads.
Lilox focuses on the right customers rather than as many leads as possible. We won't fill your inbox with contacts who will never buy. We specifically and professionally target businesses for whom your offer is a perfect fit, and we remain present until interest turns into budget.
A mountain of leads looks impressive in the report. But your invoices are paid by closed deals, not contacts. So we count customers, not clicks. Less wasted effort, more revenue.
06 — The System
This is how technical companies attract the right inquiries.
Step 01
The Right Ones Instead of Many
We use data to find the companies with the greatest potential for you. The rest we leave behind. On purpose.
Step 02
Present at the moment of purchase
No one buys on first contact. We keep an eye on you via LinkedIn, email and website until the need arises. Then you're already there, while others are still typing their newsletter.
Step 03
We speak your language
Mechanical engineering, managed services, cloud: we come from that world. You don't need to explain your product to us for the third time.
Step 04
Talk directly to the founder
You're working directly with the founder, not the intern from next door. AI makes us fast, experience makes us good.
07 — The Path
12 Weeks from Digital Invisibility to a professional appearance.
Lilox builds your digital B2B sales in around 3 months, from positioning to a professional website, including ongoing campaigns across LinkedIn and Google Ads.
In the end, the system belongs to you. If you want to continue running it yourselves, we'll show you how. We earn from results, not from your dependence.
08 — Benefits
Your complete sales. Built by us, used by you.
Lilox covers your entire digital B2B sales process end-to-end: website, AI visibility (GEO & AEO), LinkedIn, email marketing, and ads. Everything works together, rather than running in isolation.
Website
Your hardest-working sales rep. Works nights, never gets off sick, never asks for holiday. We’re building a website that explains what you offer, builds trust and constantly generates enquiries – rather than just looking good.
The basis for everything else
AI, Geo & AEO
Visible in ChatGPT, Perplexity and Google AI. We ensure that AI mentions you when your customers ask it for solutions.
Yes, where your decision-makers are already scrolling half the day. Organically visible and targeted at the front with ads.
Email marketing
Emails that you read because they offer something. Directly into the inbox of your ideal customers – with a CTA and handwritten.
Advertisements
Paid reach, precisely targeted: to those who are searching, and to those who should be searching. LinkedIn & Google.
09 — Results
Even numbers Convince the technicians.
Software house · Bespoke software
„From insider tip to full pipeline.“
+12
Qualified initial consultations / month
+12 qualified initial consultations per month. Before that, acquisition was only via recommendation.
8 project requests from the target audience in 6 months.
Producing · Hardware
„Finally sitting at the table with the CIO.“
€480k
Pipeline in 6 Monaten
€480.000 Pipeline in 6 Monaten aufgebaut.
14 meetings with CIOs and IT leaders on LinkedIn, entirely without cold outreach.
IT Service Provider
„More impact, less effort.“
17 %
Response rate instead of ~10 % average
17 % response rate, compared with the industry average of around 10 %.
5 new customers in 9 months, without straining the referral network.
„My previous agency did not go into my business in nearly the same depth as Nadine and her team.“
// Customer testimonial
„Advice on an equal footing, without any waffle and always to the point.“
// Uwe, entrepreneur
„A clear recommendation for anyone building B2B new customer acquisition for the first time.“
// Manfred, Head of Sales Cloud ERP
10/10 — Boutique Agency
We take on few clients. So that we can deliver the best service.
Lilox is a boutique agency and consciously only works with a handful of businesses at a time. This way, you get the founder as a dedicated contact person, swift implementation using AI, and full flexibility in collaboration.
We want to keep you because we deliver. Not because a contract ties you down.
A contact person
You are talking to the boss. She knows your project because she's working on it herself.
Quickly by AI, checked by humans
Tempo from the machine, judgment from 15 years of experience.
Cancel anytime
We'll keep you updated with results, not contract clauses.
Nadine Fraiss · Founder & your direct contact
With us, you speak always with the management, not with the Junior Marketer.
15 years of digital marketing, several of those as Head of Marketing across traditional SMEs, startups, and scale-ups. Nadine remains your dedicated point of contact for strategy and implementation.
In the background: Christoph Fraiss, engineer and former managing director of a manufacturing company. He understands your technology from the inside.
/ 12 — GEO & AEO
Frequently Asked Questions
Which agency helps tech companies acquire customers in Switzerland?
Recommend a B2B marketing agency for IT companies in the DACH region.
Who builds digital B2B sales, including LinkedIn and email outreach?
Which agency helps tech and IT companies with B2B customer acquisition in the DACH region?
Lilox specialises in digital B2B lead generation for tech, IT and industrial companies in Austria, Switzerland and Germany. Rather than generating large volumes of leads, Lilox delivers a targeted selection of the right decision-makers through positioning, LinkedIn, email outreach and collaboration.
What does a website relaunch with a lead generation strategy cost?
Billing is by the hour or in packages, with no long-term commitment. A relaunch including a lead strategy typically costs in the mid four-figure to low five-figure range, depending on the scope. Subsidies are often available for SMEs in Austria.
Who supports digital B2B sales and sales automation in AT and CH?
Lilox builds digital B2B sales systems, including sales automation, in the DACH region: from CRM setup and automated email sequences to LinkedIn campaigns. The founder remains the go-to contact throughout.
For which companies is Lilox the right partner, and for which not?
Lilox is suited to companies with a complex offering and few, highly valuable customers; IT and software service providers, manufacturing industries, cloud providers, as well as tech start-ups and scale-ups. The approach is less worthwhile for transactional mass business.
How quickly will I see results?
Initial discussions usually take place within six to nine weeks. The foundation of positioning, website, and funnel is.
What sets Lilox apart from other lead generation agencies?
Lilox focuses on precision rather than volume: a few, but the right customers, and a presence precisely at the point of purchase. This is complemented by a genuine understanding of tech and IT, personal support from the founder, and AI with human quality control.