Automated email system and newsletters for tech and IT companies
Email is more than a newsletter. It's a free sales funnel on autopilot.
At Lilox, email is part of your sales funnel, not a chore at the end of the month. We combine lead magnet downloads, automated nurture sequences, and a monthly newsletter into a system that collects contacts for tech and IT companies in the DACH region, keeps them warm, and converts them into enquiries at the right time.
Family-run from Tyrol
DACH specialised
For AT: SME-eligible
AI Optimised
Tech and IT companies build an email list that belongs to them with us.
Email is the direct channel that permanently belongs to you.
01 — The Promise
Pique interest, keep warm, convert. While you're working on the product.
An automated email system does three things for you: it collects leads via a lead magnet, keeps them warm with automated sequences over weeks, and stays present with a newsletter until the need arises. Everything runs in the background without you having to write emails manually.
Automatically collect leads
A lead magnet in the funnel, such as a technical checklist or security assessment, turns visitors into contacts.
Keep warm automatically
Nurture sequences accompany every lead for weeks, fully automatically, without you having to write a single email manually.
Stay present, and it is yours
A monthly newsletter keeps you top of mind. And the list that emerges is permanently yours, independent of any algorithm.
/ 02 — Diagnose
Hundreds of contacts collected. Never again Reported.
Most B2B companies give email away for free because they treat it as an occasional newsletter rather than part of the funnel. It's missing the lead magnet that captures contacts and the automation that keeps them warm. So, prospects sign up once, then it's radio silence, and when it comes time to buy, they end up going to the competition.
No lead magnet
The website offers no reason for a technical decision-maker to register.
No automation
New contacts are not followed up automatically, so they get lost.
Newsletter only when I have time
Irregular, without a plan, without effect.
No connection to CRM and Sales
The emails don't know what's happening in the sales process, and vice versa.
Fear of sending
Don't annoy us, we'd rather have nothing. The result: zero effect. Your automated deployments, backups and monitoring, but not yet your sales.
You automate deployments, backups and monitoring. This is precisely the gap that an automated email system fills.
03 — The Idea
From lead magnet to customer.
Fully automatic, in the background.
At Lilox, email is the automation in the sales funnel. A lead magnet collects contacts, an automated sequence accompanies them over weeks, a monthly newsletter keeps them engaged, and everything is connected to your CRM. You build the system once, and then it runs itself.
The email is not the end-of-month newsletter.
It is the automation that turns a download into a customer.
/ 04 — How we work
From the first download To our loyal customer.
Lilox builds your e-mail marketing in five steps, from initial sign-up to ongoing newsletters. All GDPR-compliant and measurable.
Step 1
Funnel & Lead Magnet
A lead magnet collects contacts via double opt-in: technical checklist, security or cloud readiness assessment, white paper, or ROI calculator.
Step 2
Monthly Newsletter
Once a month. Often enough to stay present, rarely enough not to be annoying.
Step 3
Welcome & Nurture Stretch
Automated emails guide new contacts from their first hello to purchase readiness.
Step 4
Segmentation & Personalisation
The right message to the right group, rather than a scattergun approach to everyone and anyone.
Step 5
Measurements, Deliverability & Rights
Open rates, clicks, and deliverability in view, set up cleanly in compliance with GDPR.
05 — What you get
Everything that comes from contacts loyal customers.
From lead magnet to deliverability: what's included as standard in a Lilox email marketing project.
Lead Magnet & Opt-in Funnel
One reason to register, including the relevant forms.
Welcome & Nurture Automation
Content that keeps new contacts warm until they are ready to buy.
Segmentation
Groups by interest and maturity, for more relevant emails.
Reporting & Deliverability
Relevant data including further recommendations and actions
Tool Setup
A well-implemented email system, e.g., Mailchimp, Brevo, or HubSpot.
Newsletter Template & Editorial Plan
A format and plan to prevent the shipment holding you up.
GDPR & Double Opt-in
Legally structured so that the list remains usable tomorrow.
Automated Routes
Most leads don't buy today. So we'll stay until they're ready.
In B2B, hardly anyone buys on the first contact. Automated email sequences keep new leads warm: they deliver value over weeks, build trust, and are present when the need arises.
A lead who says no today is not a lost lead. He is a customer who is not yet ready.
07 — Newsletter by Hand or System
An occasional newsletter doesn't achieve much. A system that's always running brings customers.
Newsletter by hand
Shipping when there's time
No funnel in front.
An email to everyone the same
Ends in outbound
Range uncertain
Lilox
Tracks run automatically, around the clock
Lead magnets are constantly collecting contacts
Segmented, personalised, by maturity
Connected to the website and CRM
Own list, measurable, yours
08 — Results
Contacts who are coming back. And buy eventually.
Real systems, verifiable numbers. An excerpt of what automated e-mail marketing achieves in B2B.
+5x
new contacts / month
40%
Open rate
per quarter
Requests from the list
10x
Reactivated leads
Software House
„Security checklist as a lead magnet, behind it a journey that turns downloads into conversations.“
Traffic via LinkedIn, but no way to capture leads.
Continuously new contacts via the lead magnet
Initial conversations from the automated nurture sequence.
IT Service Provider
„Monthly newsletter reactivated old contacts.“
Hundreds of contacts from over the years, never spoken to again.
Building a pipeline and organic content from scratch
5 qualified initial meetings with major European clients per month after 6 months of collaboration.
// Tech-Scaleup
„A list that grows with the company.“
Rapid growth, but no direct channel to prospects.
LinkedIn Content and Campaign Setup Without Ads
100% on the list belongs to the company.
09 — Voices
What customers think about the Say cooperation.
Nadine and her team were a godsend for us. They helped us position our brand and product portfolios without us having to completely reorient our original goals and resources. They polished our rough diamond, so to speak. Thanks to the targeted lead generation strategy (which also suited our budget), we were and are able to optimally promote our business model to our target audience. A clear recommendation for SMEs like us.
For my company AnimatedReal GmbH, I was looking for a modern, contemporary, and appealing website. Nadine took a lot of time to understand my wishes and ideas. I am extremely satisfied with the end result – the new website strikes exactly the tone and look I was hoping for. I particularly appreciated Nadine's reliability, her openness to feedback, and her ability to perfectly combine design and functionality. I can highly recommend Nadine and her team at Lilox!
As a complete novice in the field of marketing (particularly LinkedIn and Google Ads), my experience of working with Nadine Fraiss and Lilox has been – and continues to be – not only extremely professional, but also incredibly friendly and empathetic. I imagine Nadine can also help marketing professionals; marketing beginners, at any rate, are in extremely good hands. 100% comes highly recommended!
A top job. I'm very happy I met Nadine. Very professional and friendly!
Competent, friendly, dedicated and doesn't just tell you what you want to hear. Advice at eye level, without any waffle and always focused.
/ 11 — Offer, Costs & Collaboration
The cheapest channel, that you can own.
Lilox charges for email marketing by the hour or in packages, with no long-term commitment and can be cancelled at any time. Sending itself is inexpensive, and the resulting list is an asset that permanently belongs to you. For SMEs in Austria, there are possible subsidies, which we will handle for you.
Stay with you
Unlike purchased reach, you own the results, even after the collaboration.
Low barrier to entry
The email strategy analysis is free. You'll see how you build and use a list.
No risk
One point of contact, measurable results, cancelable at any time.
/ 12 — This is how easy it is to get started
Three steps, and your list works for you.
Step 1
Free email strategy
We'll show you how to gain and leverage contacts long-term.
Step 2
Funnel & Tool Setup
Lead magnet, forms and email system, set up cleanly and in compliance with GDPR.
Step 3
Routes & Newsletter
Automated routes are running, the newsletter is going out, we're measuring and refining.
Nadine Fraiss · Founder & Your Direct Line
You speak with us with the boss, not with the hotline.
15 years of digital marketing, including several as Head of Marketing across corporate, startup, and scale-up environments. Nadine remains your dedicated contact for strategy and implementation.
On the team: Christoph Fraiss, an engineer and former managing director of a manufacturing company. He understands your technology from the inside out.
For this, a network of specialists for everything else.
/ 14 — Frequently Asked Questions
Email, honestly explained
The questions tech decision-makers really ask before launch.
Is email still worth it in B2B?
How often should you send a newsletter?
Is this GDPR compliant?
Is email marketing still worth it in B2B?
Yes. Email is one of the most cost-effective and sustainable channels in B2B because contacts permanently belong to the company and can be reached independently of platform algorithms. Email keeps you present for months, especially with long purchasing cycles.
How often should a B2B newsletter be sent out?
Lilox recommends sending emails around once a month. This keeps you at the forefront of your target audience's minds without overwhelming them. More important than frequency is the added value of each individual email.
How do the contacts get into the list, and is this GDPR compliant?
The contacts are generated via lead magnets and registration forms in the website's sales funnel, with double opt-in and transparent consent. This ensures the list is GDPR compliant.
Which email tool do you use?
Lilox relies on proven, GDPR-compliant systems such as ActiveCampaign or Brevo. Which tool is suitable depends on your size and requirements and will be clarified in advance. The account always belongs to you.
What do you write in a B2B newsletter?
Added value content instead of self-promotion: practical tips, insights, relevant developments from your industry. Lilox develops the format and topics with you, so that the newsletter is read and not clicked away.
How quickly will I see results?
First contacts are made as soon as the funnel and lead magnet are live. The full effect of email becomes apparent over time because the channel relies on long-term presence and re-engagement.