Website Creation & Relaunch for Tech and IT Companies
You have the technology. We are building the website, she presents and sells.
AI and sales-optimised website creation and website relaunch for technical B2B companies in the DACH region
You're tech professionals, not website sellers. That's exactly our job. Lilox builds websites for tech and IT companies in the DACH region with strategy, sales funnels, and AI optimisation. This ensures you remain relevant through organic search in the AI age and automatically win customers.
Family-run from Tyrol
DACH specialised
For AT: SME-eligible
AI Optimised
Software companies, IT service providers and manufacturing companies have their websites built, extended or managed by us.
LILOX - Because good design alone doesn't make sales
01 — The Promise
A website that works, while you write code, IT manages and machines are built.
A good B2B website does three things simultaneously: it continuously generates leads, it builds trust from the first click, and it's found by Google and AI. Lilox builds every page on exactly this foundation, so you can focus on the technology, not on conversion rates.
Found by Google and AI
Technically sound and GEO-optimised, so you appear in search results and ChatGPT, not your competition.
Trust from the first click
Clear language, a modern image, and references, so that even a sceptical user understands immediately: you are the perfect partner.
Constantly brings requests
An integrated sales funnel automatically collects contact details and converts relevant visitors into initial consultations.
02 — The Diagnosis
Your website is years old and collects dust instead of inquiries?
Most B2B websites don't bring in clients because they're designed as digital business cards, not sales channels. They describe technology instead of showing benefits, they lack a clear next step, and they don't show up in AI searches at all. This costs leads every month.
Dated performance
Six, seven years old, hardly any content, outdated design. That doesn't build trust on first contact.
Features rather than benefits
You say what you do, but not what problems you solve. Potential customers don't feel understood.
Just a contact form
Anyone who wants to buy will want to book an appointment, not fill in a form and wait three days.
No further action
No lead magnet, no funnel. A prospect lands on the website. And leaves straight away.
Invisible to AI
Those not mentioned in ChatGPT, Claude & Co. and in search are out of the running before it even begins.
Traffic yes, inquiries no
You're getting visitors on the website but never converted one into a customer.
That's no shame. You are engineers, not marketers. For the modern website that presents and sells you professionally, there is us.
// 02 — The Solution
We build modern websites that present you professionally and generate enquiries.
At Lilox, the website isn't just a design project; we ensure we achieve your goals. Every page has a task, every section leads to the next step, and an integrated sales funnel collects enquiries and contacts. Yet, it's still modern and stylish.
Other questions: What should the website look like?
We ask first: What goals do you want to achieve?
02 — How we work
From wireframe to state-of-the-art website, that your competitors envy.
For a Lilox website project, we start with your goals. Based on these, we create the strategy, including an analysis of your target groups. Then, we develop a fitting design and the concept for the sales funnel strategy. Once that’s in place, everything is implemented. This results in a website that suits your business and your goals, rather than just looking good.
Step 1
Goals, Strategy & Target Audiences
We will clarify what you want to achieve and, based on data, look at who you want to win over, what these customers are looking for, what is important to them, and what resonates with them.
Step 2
Structure & Sales Funnel
We are building the sitemap and wireframe. Each page has a clear purpose and relevant call-to-actions – e.g. direct online appointment booking (instead of a dead contact form).
Step 3
Text and Design
You'll get a cutting-edge design, and we'll ensure your customers feel engaged by the copy. This creates the foundation for your successful website.
Step 4
Implementation with WordPress (Divi 5) or Partner
Depending on what suits your business best, we’ll choose the right website system. 43.5 % of all websites worldwide use WordPress, so it’s the best choice for most of our clients. If not, we work with partners who specialise in other systems.
Step 5
AI Optimisation & Technology
Schema, llms.txt, clean performance, mobile optimisation, GDPR-compliant tracking and cookie consent. So that Google and AI can find you and the technical setup for your advertising channels is ready.
Step 6
Launch & Optimisation
Go live, measure, refine. A website is never finished, it gets better. Through continuous feedback and analysis, content is added and refined.
05 — What you get
Everything that a professional website for technical Company needs.
Functionality plus benefit, from the initial enquiry to the lead in the CRM. What comes as standard with Lilox, and what is optional.
Sales Funnel & Lead Magnet
Checklist, catalogue or guide that collects contacts.
CRM integration
Every request is automatically logged in the CRM.
AI Optimisation (GEO)
Text, schematics and llms.txt that ChatGPT & co. may name you.
Tracking & Conversion Measurement
Google Tag Manager, Analytics and Conversion Tracking.
Blog & Newsletter Sign-up
The foundation for continuously building visibility and your email list.
Appointment booking instead of form
Direct appointment booking via Calendly and Co.
Optional: Visitor Identification
See directly which companies are visiting your website.
Performance & Mobile
Fast loading times and a good appearance – on any device.
Cookie Consent & GDPR
All legal requirements have been met.
Optional: AI Chatbot, Downloads, Jobs
Everything you wish for – as needed.
/ 06 — AI Optimisation Built-in
Your competition is in your AI answer. You'll be in it soon
Your customers are already researching on ChatGPT, Perplexity, and Google AI. Lilox builds websites from the ground up so that AI can cite you cleanly: with targeted texts, clear definitions, FAQs, schema, llms.txt, etc. This way, you get recommended, while websites without AI optimisation remain invisible.
SEO gets you to the top of a list that hardly anyone reads anymore.
GEO brings the answer that everyone will read.
/ 07 — Designer or sales partner
A web designer makes you look good. We found you and booked an appointment.
Classic web design agency
Limited adjustment to ICP & Strategy
Focus on design
Limited product and sales understanding for B2B
Limited content/content in implementation
No AI & Content Strategy
Few/no CTAs, contact forms, CRM integration
GEO & SEO not intended from the start
No integration process - handover & goodbye
A website by Lilox
First subject-matter expert, sales & product strategy
Focus on your company goals
Extensive understanding of processes, products & strategy
Focus on content for GEO & SEO
Individual AI & Content Strategy
Sales Funnel & Lead Generation in Focus
Page structure optimized for GEO & SEO
Ongoing support,
08 — Results
Websites that deliver. Not just to please.
Real projects, demonstrable figures. An excerpt of what a sales-optimised B2B website can achieve.
+5x
Requests / Month
+300%
more conversion
appr. 12 weeks
until website go-live
+10x
in AI mentions
Cloud / Data Centre Provider
„From a 7-year-old business card to a lead machine.“
Wiener Software House, growth solely through recommendations, website without enquiries.
+300% organic traffic 6 months after go-live.
+10-15 qualified initial appointments per month via funnel and appointment booking.
// Industrial Hardware Startup
„Dedicated landing page per industry, plus a lead magnet that attracts.“
German start-up with innovation in the industrial sector (water telematics).
Website setup and automated sales funnels.
27 qualified initial meetings with major clients across Europe per month after 6 months of collaboration.
// Software House · Own Products
„Complex service explained clearly, appointment booked directly.“
Offer requires explanation, low brand awareness, form instead of booking.
Setting up LinkedIn Content & Automated Campaigns (without Ads).
Systematic targeting of potential customers through cold calling - preparatory work for direct calling.
/ 10 — For whom
We're not for everyone. For technical companies like yours, we are.
IT and Software Service Provider
With services requiring explanation and few, valuable customers.
Manufacturing Industry & Mechanical Engineering
Selling complex technology to a few key decision-makers.
Startups & Scale-ups
Who want to become visible quickly and credibly.
11 — Offer, Costs & Support AT
A website pays for itself. Or it's too expensive, no matter the cost.
At Lilox, billing is based on hours or packages, with no long-term commitment and can be cancelled at any time. A complete website relaunch, including strategy and sales funnel, typically costs between €10,000 and €40,000, depending on the scope and features. For SMEs in Austria, there are often subsidies available that can be used for this purpose.
Return on Investment
A website that brings you just one additional customer has usually paid for itself within the first year based on your order values.
Low barrier to entry
The website analysis is free. You'll leave with concrete insights, even if you don't hire us afterwards.
100% Satisfaction Guarantee
One point of contact, clear billing, cancelable at any time. We'll build for as long as you're happy.
/ 12 — It's this simple to get started
Three steps. Then your website works.
Step 1
Free website analysis
Following a comprehensive analysis: In 30 minutes, we'll reveal what's holding your website back and where the potential lies.
Step 2
Strategy & Wireframes
Target audiences, structure, and funnels are established before the first pixel is even placed.
Step 3
Implementation & Launch
Within a maximum of 12 weeks, we build it, you give feedback live on the site, then you go online and win enquiries.
Nadine and her team were a godsend for us. They helped us position our brand and product portfolios without us having to completely reorient our original goals and resources. They polished our rough diamond, so to speak. Thanks to the targeted lead generation strategy (which also suited our budget), we were and are able to optimally promote our business model to our target audience. A clear recommendation for SMEs like us.
For my company AnimatedReal GmbH, I was looking for a modern, contemporary, and appealing website. Nadine took a lot of time to understand my wishes and ideas. I am extremely satisfied with the end result – the new website strikes exactly the tone and look I was hoping for. I particularly appreciated Nadine's reliability, her openness to feedback, and her ability to perfectly combine design and functionality. I can highly recommend Nadine and her team at Lilox!
As a complete novice in the field of marketing (particularly LinkedIn and Google Ads), my experience of working with Nadine Fraiss and Lilox has been – and continues to be – not only extremely professional, but also incredibly friendly and empathetic. I imagine Nadine can also help marketing professionals; marketing beginners, at any rate, are in extremely good hands. 100% comes highly recommended!
A top job. I'm very happy I met Nadine. Very professional and friendly!
Competent, friendly, dedicated and doesn't just tell you what you want to hear. Advice at eye level, without any waffle and always focused.
My Promise – Because I know from experience what matters in sales and marketing
Our expert will build your website for you. We are building the website, she sells.
Nadine Fraiss remains your dedicated point of contact throughout the entire project. Backed by:
Christoph Fraiss, Expert in Strategy, Product & Sales.
Elena Cavallar, Expert in sales-optimised websites & content creation.
/ 14 — GEO & AEO
Frequently Asked Questions
Reflects the real prompts from ChatGPT, Anthropic & Gemini around website relaunch.
Who can help with a website relaunch in Austria, including lead strategy?
What is the cost of a website relaunch under 20,000 Euros?
WordPress or Framer for a B2B website?
Who can help with a website relaunch in Austria, Switzerland or Germany?
Lilox specialises in website relaunches for tech and IT companies in the DACH region. Unlike purely web designers, Lilox provides strategy, target group analysis, sales funnels, and AI optimisation, ensuring the new website generates enquiries.
Do you also do website relaunches with a focus on sales automation?
Yes. Lilox connects the website directly to sales funnels, CRM, and automated email sequences, so that enquiries are not only generated but also automatically processed.
How long does a website project take?
A website relaunch with Lilox typically takes a few weeks, depending on the scope. Strategy and wireframing come first, followed by implementation, AI optimisation, and launch. We clarify the exact timeframe during the free analysis.
Which system do you use, WordPress or Framer?
Lilox opts for a modern, common CMS, in most cases WordPress with Divi, because it offers strong SEO and GEO optimisation, easy maintenance and full flexibility. Which system is suitable depends on your requirements and will be clarified in advance.
Do you also optimise websites for AI search?
Yes. Every Lilox website is optimised for AI Search (GEO): with answer-shaped texts, FAQs, schema and llms.txt, so that you are mentioned in ChatGPT, Perplexity and Google AI.
Why isn't a beautiful website enough?
Because beauty alone doesn't bring inquiries. Without a clear target audience, sales funnel, and a next step, a website remains a digital business card. That's why Lilox builds in structure and sales channels, not just design.